Over 300 agencies sign up to employ AI workforce

Cortex is the latest product from Street. Developed over the last six months, it sits above Street’s existing CRM and marketing ecosystem. The product is designed to enable estate agents, letting agents, and property managers to create, run, and orchestrate AI agents capable of executing real work across the full spectrum of agency workflows.

From handling enquiries and client communication, through to marketing, sales progression, and property management tasks, these AI agents are designed to take proactive action within an agency’s existing systems, rather than simply assist with them.

The arrival of Cortex marks a significant shift in how estate agencies are structured, demonstrating how large parts of the traditional, admin-heavy agency model can now be handled by intelligent systems capable of reasoning, decision making, and executing multi-step tasks.

As a result, agents are freed from time-intensive administrative processes, allowing them to focus more of their time on high-value activities such as negotiation, relationship management, vendor care, and deal completion.

Co-founder of Street.co.uk, Tom Staff, commented:

“We are pleased, but not entirely surprised, about the huge takeup we have already seen for Cortex.

AI is destined to make an enormous impact on our industry, not least the ways in which agency teams are built and roles executed. Many will look at the implications and shy away, but most understand that, ultimately, this technology is about enabling agents to spend more time doing the things that truly require a human touch and bring, by far, the most value to their clients: building relationships, advising clients, and delivering better outcomes.

The industry has been inundated with AI tools and add-ons, and the reason Cortex is standing high above the crowd is because it reflects a far more fundamental shift in capability and intent. Rather than working towards incremental improvements of age-old agency practices, Cortex redefines it entirely, enabling agents to deploy AI that can independently execute tasks across their business, removing the need for many of the manual processes that have traditionally defined estate agency operations.

This is a momentous moment for our industry, and we fully expect the list of signups to keep growing at pace because, the moment you see Cortex in action, you understand exactly how and why the playbook has been entirely rewritten.”